You've Got Mail: Creating an Email Newsletter for Your Business

It doesn't matter how good your newsletter is if it consistently gets lost at the bottom of people's email inboxes. Instead, you want to craft an effective email newsletter your customers can't wait to read. Read on for instructions on how to do just that.

Write an Effective Newsletter

While there's not just one recipe for an effective email newsletter, there are many elements that good newsletters share:

• Short and sweet. Keep your newsletter concise and put the most important information at the top of the email.

• Consistency is key. Stay on schedule with your email newsletter, whether the cadence is weekly, biweekly, or monthly.

• Know who you're talking to. If you have a website, analyze your traffic data and craft your newsletters around your site visitors' interests.

Get More People To Read Your Newsletter

The first thing customers see is the email's subject line, so make sure it catches their attention and entices them to read more. Experiment with emojis and personalization to increase the open rate on your email newsletters.

Provide helpful and engaging information within the body of the email. Incorporate images and graphics, and tease any upcoming events or sales that may interest your customers. 

Use Newsletters To Grow Your Customer Base

Newsletters are great customer acquisition tools. Here are a few ways you can use your newsletter to win new customers and more sales:

• Embed incentives and referral offers in your newsletter to encourage sharing.

• Offer exclusive deals for newsletter subscribers, including an initial discount or offer when they first sign-up.

• Use the newsletter to debut new products and services and give subscribers VIP access, if possible.

Create, Edit, and Share Your Newsletter With Tools

PDF files are excellent for newsletters because they enable a polished, magazine-style look that readers can appreciate. They're easy to work with, and you can convert PDFs online for free to convert files into PDFs of your newsletter. 

Use A/B tests to figure out how to optimize your emails. A/B testing allows you to send out multiple types of emails to different segments of your subscribers so you can track their performance. Once you have this information, you can start using it to improve your email newsletters so they get more engagement from your target audience.

Visualize Data To Enhance Content

Everybody can appreciate a nice graph or chart. This is reason enough to incorporate them into your email newsletter. Essentially, data visualization helps readers conceptualize and understand the numbers, while also providing a pop of color to make the content stand out.

Find Professionals Who Can Help 

Email marketing specialists can develop email newsletters optimized for your audience. They can also create and implement other types of email marketing campaigns. Use online job marketplaces, such as Upwork or Indeed, to find email marketers for your business.

Hit Send

An effective email newsletter can convey key information about your business to your customers, encourage loyalty, and entice them to purchase more of your goods or services. For more information on running a small business, contact your local chamber of commerce.