Adobe has just published a study on businesses experiencing hypergrowth They surveyed over 1,000 marketers at companies experiencing hypergrowth about the main factors that enabled their companies to achieve that success. 42% of those polled were women, 25% were small businesses, and 61% were medium businesses. Among our findings were the following:
- According to 63% of marketers, creativity and design were the top contributors to hypergrowth success.
- Over 50% of companies experiencing hypergrowth focused their resources on social media and visual content.
- Over 50% of marketers found that content auditing, setting measurable goals, and building content calendars were the top steps for scaling content production during hypergrowth.